Campaign aims to improve reputation of black cats

Drive 28/09/2018

A campaign has been launched to raise awareness of the disproportionate number of black cats that are not adopted because of their colour.

Animal Friends Pet Insurance will launch its campaign around National Cat Day (October 29th) in a bid to change the perception around black cats. The organisation says that black cats have a negative reputation around their ‘bad luck’, which is exacerbated by Halloween lore and costumes.

One study revealed that black cats receive fewer clicks per day on adoption websites, and have significantly longer lengths of availability.

The SPCA says tortoiseshell cats are the least popular.

But according to the SPCA, tortoiseshell cats are typically the most unpopular for adoption.

While SPCA doesn’t record colour in its adoption data, it told RadioLIVE that anecdotally these cats are the least likely to get picked up.

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