A2 milk is returning to New Zealand supermarket shelves in a partnership with Fonterra after years of trying to shut each other out.
After an almost 17-year battle between the two dairy brands, A2 milk is now widely available to Kiwis under the Anchor brand.
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Fonterra has long supported conventional cow's milk with a mix of A1 and A2 protein.
But now it's on board with selling milk from cows that produce A2 protein only, found in some studies to be easier for some people to digest.
A2 milk CEO Jayne Hrdlicka says she's been drinking it in her family for five years because it's a better product.
If customers reach for the A2 milk they'll also be digging deeper into their pockets. The two-litre bottle at one PaknSave is $6.39, while the A1 Anchor milk is $4.47 - so almost $2 difference.
The Value brand is almost half the price.
Although the A2 milk company's share price has fallen $4 since February, it's still up 135 percent on this time last year.
Currently only available in the North Island, it will roll out nationwide in October.
Watch the full interview with Jayne Hrdlicka above.