Cows aren't the only ones milking New Zealand's infant formula industry. Now there's another kid on the block.
A new $30 million Government innovation programme unveiled on Tuesday is looking to grow the goat milk market in New Zealand - particularly the lucrative infant formula market.
The end goals include improving the health and well-being of families and delivering a range of benefits such as growing research and farming capability.
Dairy Goat Co-Op chairman Campbell Storey says the benefits provided by goat milk formula are clearly on display, but it will be useful to know the exact reasons for these benefits.
"It's going to strengthen our premium position and provide us with more data on the benefits of goat milk formula,” he told RadioLIVE’s Rural Exchange.
The aim is to target both New Zealand and overseas consumers by increasing dairy goat numbers in the long term by 50 percent to more than 100,000.
It's expected to create 400 new jobs and almost double export revenue across the dairy goat milk industry to $400 million a year over the next five years.
Watch the full interview with Campbell Storey above.