Social media guru Cate Owen joins RadioLIVE’s Vaughn Davis to take a look at the latest in app news.
Instagram is officially killing Snapchat when it comes to teens
Instagram has surpassed arch-rival Snapchat among teen social media users for the first time, according to a new survey.
85 percent of teens log into Instagram at least once per month, slightly ahead of Snapchat which trailed on 84 percent, fueling a concurrent rise in the Facebook-owned image sharing platforms appeal to marketers.
This accolade is a bittersweet success for Facebook however as the parent social platform continues to see its teen engagement figures nosedive.
Thermometer reports on people?
This flu season, Clorox paid to license information from Kinsa, a tech start-up that sells internet-connected thermometers that are a far cry from the kind once made with mercury and glass.
The thermometers sync up with a smartphone app that allows consumers to track their fevers and symptoms, making it especially attractive to parents of young children.
The data showed Clorox which ZIP codes around the country had increases in fevers.
The company then directed more ads to those areas, assuming that households there may be in the market for products like its disinfecting wipes.
Thousands of Swedes getting microchips
In use since 2015, a skin-injected microchip is growing in popularity in Sweden.
There is no technological reason the chips couldn’t also be used to buy things just like a contactless credit card, but nobody appears to have started testing that yet.
The procedure is similar to that of a piercing, and involves a syringe injecting the chip into the person’s hand.
Listen to the full interview with Cate Owen above.
Sunday Social with Vaughn Davis, 7pm - 8pm on RadioLIVE and streaming live to the Rova app on Android and iPhone.