‘Lets tell a better story’ with marketing guru, Brian Richards


Described in his intro as a ‘god’ of marketing New Zealand’s premium food and fiber, the Rural Exchange team were delighted and excited as were their anticipated followers of the show to hear his current thoughts of the history behind our ‘hero’ brands, and how we can do a better job.

Brand Strategist, Brian Richards, has been working in this space of thought leadership behind brands like Zespri, Icebreaker & Cervena Venison for over 30 years.

Here’s the full extended 20 minute interview with Brian that is music to our ears and frustrations he finds in our collaboration as an industry.

Money grows on trees, click here.
The green opportunity, click here.
Nature is our brand, click here.
Read all of Brian’s thoughts on his blog, click here.