Auckland University senior marketing lecturer Bodo Lang joins the AM show to talk about the science of fads-what makes them start? What makes them end?
Bodo Lang defines a fad as a short lived enthusiasm, rising very quickly in popularity and falling away in a period of six months to a year.
Were novelty seekers, were just looking for new things.
"The key factor is easy enough to pick up, it can become a fad, but if it’s too easy to master then it dies out very quickly."
Watch the full interview with Bodo Lang above.
The AM Show with Duncan Garner, Amanda Gillies and Mark Richardson, weekdays 6-9am on RadioLIVE and streaming live to the ROVA app on Android and iPhone.