The King of Rock 'n' Roll apparently wasn't precious about his extremely pricey collection of bling, according to his longtime jeweler Lowell Hays.
Elvis regularly passed his jewellery onto fans, which is how a number of his personal pieces have wound up on the auction block at Omega Auctions in the UK.
In a video back in 2014, Hays recalled Elvis once asking him to bring his jewelry case up on stage during a performance: "He started taking pieces of jewelry out of the case and going over and was giving them to these girls on the front row and just giving the jewelry away. He gave away a lot of jewelry that night; he was in one of those moods, and I was frankly embarrassed and wished it hadn’t been there because to me, it was a huge amount of money."
"So when the show ended, I ran out the back door and jumped in Elvis’ car and I said, ‘Elvis, I’m embarrassed. I just wish I hadn’t been here and then you wouldn’t have lost all that money, you just gave away all that money out there!’ And he looked at me and he laughed that little Elvis laugh he has and he said, ‘You know what, Lowell? I’m going to have to sing five minutes more tomorrow night to pay for it.'"
This explains how three pieces of jewellery from Elvis’ personal collection wound up for auction, including a 14-karat gold link bracelet (sold for $10,000 NZD), a 14-karat yellow gold clover ring covered in 49 small diamonds (sold for $10,000 NZD) and a 14-karat gold nugget-style ring set with six diamonds and two rubies (sold for $12,500), each of which were expected to fetch around $11,500 to $19,000 NZD.