An immersive 'Sgt. Pepper's' listening experience has opened in Liverpool!

News 20/12/2019

The Beatles have launched an immersive listening exhibition based on their iconic 'Sgt Pepper's Lonely Hearts Club Band' album.

A Christmas gift to the city of Liverpool, the exhibition promises an immersive sound environment that brings you as close as you can get to experience the album being played live.

Held at the Royal Albert Dock, the exhibition is brought by the collaboration between Tate Liverpool, Dolby Laboratories and National Museums Liverpool and Apple Corps.

The exhibition will use the 2017 mix of the album by Giles Martin, son of Sir George Martin, who produced the original album in 1967. He describes the album as "one of the most important and ground-breaking albums of all time".

Tate Liverpool direction, Helen Legg said, "At the time they made Sgt. Pepper's Lonely Hearts Club Band, The Beatles were at the epicentre of pop and performance art of 60s London which strongly influenced this tremendous record. Listening to this special mix is like hearing something familiar for the first time. It sounds so fresh, you can hear every element which just underscores how wildly inventive it was.

Giles Martin explained, "Experiencing this Dolby Atmos mix allows us to fall into the record and to totally immerse ourselves in the fantastical world that was so beautifully created at Abbey Road Studios over fifty years ago."

All tickets to this free event are now fully sold out. However, worldwide fans can immerse themselves with these recordings that are available to stream in Dolby Atmos via Amazon Echo Studio and Amazon Music HD, with more services to follow in 2020.

If you're in Auckland for a day or two until Christmas, this is where you need to visit! You could end up buying a few prints here, a few books there... all which you can purchase online via their online store here if you aren't able to visit.