LISTEN: If you have family or friends who are vaccine-hesitant, or they have concerns about getting vaccinated because they've done their "own research", it can be tricky to convince them otherwise that it is safe and, ultimately, the right thing to do.
The challenging aspect of getting people vaccinated is down to one thing - marketing, according to a communications specialist.
Samson Samasoni says we have to look at people's behaviours about why they won't get vaccinated.
"At the end of the day it is about behaviour change that we're wanting them to adopt," he told Lloyd Burr Live.
Samasoni believes the government should have done a thorough research study into its marketing of the COVID-19 vaccine and people's behaviours.
"Talking about 'being kind to each other and the social good', that's all well and good for the majority of the population. But for the gangs [for example], they already feel socially excluded, so they're not necessarily going to do it for the social good," he told Magic Talk.
He says incentives and other approaches need to be considered to get these vulnerable communities jabbed.
Many businesses are throwing their support behind the government's Super Saturday vaccination drive, which will a live television event, by donating prizes and other incentives to help persuade people to get vaccinated.
Clinical psychologist Dougal Sutherland says while incentives might help some people, they won't work for everyone.
"Giving people a free iPad or free iPhone, or whatever it is, might pull some people out of the woodwork, but really I think it comes down to having conversations with people who matter to you and who are important to you," he told Lloyd Burr Live.
Listen to the full interview with Samson Samasoni and Dougal Sutherland above.
Magic Talk | Lloyd Burr Live, weekdays from 4pm.